A field-by-field audit template for the ten platforms that matter most to AI search. Find the inconsistencies before AI does.
What is NAP
And Why Does it Matter?
NAP stands for Name, Address, and Phone, the three data points that form the foundation of how AI understands your venue as a real, trusted entity. When these three things appear identically across every platform that mentions you, AI builds confidence.
When they conflict, even slightly, AI hedges, qualifies its answers, or leaves you out entirely.
This template walks you through the ten highest-authority platforms in order of importance. You don't need website access for most of it. Work through one platform at a time. The whole audit takes about an hour the first time; updates after that take minutes.
| Name | Your official venue name, exactly as it appears on your signage. Not a shortened |
| Address | Your full street address in one consistent format. '123 Main St' and '123 Main Street' are different to AI's citation matching. Pick one and use it everywhere. |
| Phone | One current phone number. If you've changed numbers in the last fe |
Before You Start
Step 1 | Set Your Canonical NAP
Before you audit anything, decide on the exact version of your information that you want to appear everywhere. Write it in the boxes below. This is your reference for the entire audit. Every listing you find that deviates from it gets corrected to match exactly.
| Information Piece | Your Answer |
|---|---|
| Official Venue Name (Exactly as on your signage; include "The" if it's part of the name) | |
| Street address Line 1 (Building number + street name + suffix, e.g. "123 Main St") | |
| Street Address Line 2 (Suite, floor, unit only if part of your address) | |
| City, State, Zip | |
| Primary Phone Number (Format: (555) 555-5555), use this format everywhere) | |
| Website URL (include https:// and use the exact URL if you want cited) | |
| Primary Business Category (Music Venue, Event Venue, Concert Hall; pick one, use it everywhere) |
You'll refer back to your canonical NAP constantly during the audit. Any listing that differs from what you've written above, even punctuation, even a missing suite number, is an inconsistency worth correcting.
The Platform Audit
Ten Platforms, in Priority Order
Work through these in order. The platforms at the top carry the most weight in AI's confidence calculation and fix those first. Each table has a checkbox in the fourth column so you can track what's done and what needs follow-up.
| Priority 1-3 | Fix these first. Highest AI weight. |
| Priority 4-7 | Fix within the week. |
| Priority 8-10 | Fix when you can. |
Priority 1
Google Business Profile
The single most important source. GBP feeds Google Search, Google Maps, Google AI Overviews, Google AI Mode, and the agentic booking layer. Log in at business.google.com. Check every field against your canonical NAP.
| GBP Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Business Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Primary Category | Y / N | |||
| Hours (Each Day) | Y / N | |||
| Description |
After correcting: add your next 3 shows as GBP Events (Events tab). Also check that your primary category is 'Music Venue' and not just 'Entertainment' or 'Event Venue.'
Priority 2
Apple Business Connect
Apple Maps is a major AI data source and is almost universally neglected by independent venues. Apple Business Connect feeds Apple Maps, Siri, and Spotlight. Go to business.apple.com to claim and verify your listing.
| Apple Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Business Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Business Category | Y / N | |||
| Hours (Each Day) | Y / N |
If your venue isn't claimed on Apple Business Connect yet, claim it first. The verification process takes a few days, so don't wait on this one.
Priority 3
YELP
Yelp is one of the highest-authority sources in AI's knowledge graph for local businesses. It's also one of the most commonly incorrect. Log in at biz.yelp.com or claim your listing if you haven't.
| Yelp Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Business Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Business Category | Y / N | |||
| Hours (Each Day) | Y / N | |||
| Description | Y / N |
Also check your Yelp photos and make sure the venue description is specific, not generic marketing language. AI reads Yelp descriptions when building its characterization of your venue for discovery queries.
Priority 4
Bing Places for Business
Bing Places feeds Bing Search, Microsoft Copilot, and Bing's knowledge cards. Most venues have never claimed this listing. Go to bingplaces.com. Bing holds roughly 17-18% of US desktop search so it's not an afterthought.
| Bing Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Business Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Business Category | Y / N | |||
| Hours (Each Day) | Y / N |
Bing Places also feeds Bing's event listings when combined with Bandsintown Pro. If your Bandsintown profile is current and your Bing Places is claimed, your shows should surface in Bing event searches.
Priority 5
Facebook Business Page
Facebook pages are a significant AI citation source even for venues that don't actively use Facebook for marketing. The basic info fields are what matter here as AI reads them as a corroboration data point.
| Facebook Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Page Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Page Category | Y / N | |||
| Hours (Each Day) | Y / N | |||
| Short Description | Y / N |
Don't overlook the 'About' section! The short description field is frequently out of date on venue Facebook pages and is read by AI.
Priority 6
Bandsintown Pro
Bandsintown is the event data infrastructure behind Apple Music, Spotify, Google, Shazam, Bing, and YouTube. It also feeds Google's agentic booking layer. This isn't just a listing, it's a distribution network. Go to bandsintown.pro/venues.
| Bandsintown Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Venue Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Venue Description | Y / N | |||
| Upcoming Shows Listed | Y / N |
'Upcoming shows listed' is the most important row here. If you have shows confirmed but they're not in Bandsintown, add them now. Venue name and address must match your canonical NAP exactly. Bandsintown data feeds into multiple platforms that AI reads.
Priority 7
TripAdvisor (If Applicable)
TripAdvisor carries significant weight as an AI citation source for venues that host events open to the general public, especially those that attract out-of-town visitors. If your venue is primarily a ticketed music space, it's worth checking even if you've never actively managed a TripAdvisor listing.
| TripAdvisor Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Venue Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Category | Y / N | |||
| Description | Y / N |
If your venue doesn't have a TripAdvisor listing at all, you can skip this one. If a listing exists but was auto-generated, claim and correct it.
Priority 8
EventBrite
If you use Eventbrite for ticketing, your venue has a venue profile there that feeds into Eventbrite's own search — and Eventbrite pages are crawlable by AI because they're built in plain HTML, unlike ticket widgets. The venue information on your Eventbrite profile should match your canonical NAP.
| Eventbrite Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Venue Name | Y / N | |||
| Street Address | Y / N | |||
| City/State/Zip | Y / N | |||
| Phone Number | Y / N | |||
| Website URL | Y / N | |||
| Venue Description | Y / N |
Even if you don't manage Eventbrite tickets yourself, check whether a venue profile exists for your space. It may have been auto-created by a promoter and may contain incorrect information.
Priority 9
Songkick
Songkick is primarily artist-facing (owned by Warner Music Group) — artists use it to manage their tour pages. Your venue probably appears on Songkick as a location attached to past shows. You can't fully manage this listing the way you can a GBP, but you can verify what it shows.
| Songkick Field | Your Canonical Version | What It Currently Shows | Match? | Action Needed |
|---|---|---|---|---|
| Venue Name as Listed | Y / N | |||
| Address as Listed | Y / N | |||
| City/State as Listed | Y / N | |||
| Phone Number | Y / N | |||
| Website URL (if shown) | Y / N |
Search songkick.com for your venue name. If the name or address is significantly wrong, contact Songkick support to request a correction. This matters because Spotify recently moved its event listings to Bandsintown, but Songkick still feeds some AI training data.
Priority 10
Automated Citation Scan (Everywhere Else)
Beyond the nine platforms above, there are hundreds of local directories, chamber of commerce listings, event aggregators, and old blog posts that may cite your venue with incorrect information. You can't find these manually so use a free automated scanning tool.
| 1. | Go to moz.com/local/search | Enter your venue name and zip code. The free scan returns a list of where your venue appears online and flags any inconsistencies in name, address, or phone. |
| 2. | Review the 'Inconsistent' and 'Duplicate' listings | These are the highest priority. Inconsistent listings are actively sending conflicting signals to AI. Duplicates split your citation authority. |
| 3. | Work through corrections from highest-authority sources down | You don't need to fix everything at once. Fix the high-authority ones (Yelp, Yellow Pages, Foursquare, Hotfrog) first. The long tail can wait. |
| 4. | Note any listings you can't edit or claim | Some directories are automated and don't accept direct edits. Document these and revisit in six months. Some update automatically when your GBP or Yelp is corrected. |
The Description Audit
What AI Reads Beyond Your Address
NAP consistency gets AI to trust your basic facts. But what AI says about your venue and how it describes you in a discovery search depends on the descriptions it finds across these same platforms.
Generic descriptions produce generic AI answers. Specific descriptions produce citable, confident AI recommendations.
The Test: Ask an AI Tool to Describe Your Venue.
Open ChatGPT or Claude and type: "Describe [venue name] in [city] — what kind of venue is it, what's the capacity, what kinds of events do they host, and what makes it distinctive?"
The answer you get back is a direct reflection of the descriptions AI has found across all your listings. If the answer is vague, your descriptions are vague. If it's wrong, something in your listings is wrong.
Description Audit
Fill in for each platform:
| Platform | Current Description (paste or summarize) | Specific Enough? | Update Needed? |
|---|---|---|---|
| Google Business Profile | Y / N | Y / N | |
| Yelp | Y / N | Y / N | |
| Y / N | Y / N | ||
| TripAdvisor | Y / N | Y / N | |
| Bandsintown Pro | Y / N | Y / N | |
| Eventbrite | Y / N | Y / N | |
| Your Own Website About Page | Y / N | Y / N |
What a Citable Description Includes
| Capacity | Exact number. '200-cap' or '350-capacity standing room' is citable. 'Intimate' is not |
| Location Context | Neighborhood, cross street, or landmark reference. Fans use this in queries. |
| Age Policy | All ages, 18+, 21+. AI uses this to filter for discovery queries like 'all ages shows near me.' |
| Parking | Street parking, lot, paid garage. Fans ask AI this before they search for tickets. |
| Genre / Booking Focus | What kinds of artists and events do you primarily host? Be specific. |
| What Makes Your Room Distinct | Sound system, sight lines, history, vibe. One honest sentence. Not marketing copy. |
Verification Checklist
+ ongoing Tracker
Once you've worked through the platforms above, run these verification tests one week later. It takes a few days for corrections to propagate don't jump the gun.
- Ask ChatGPT to describe your venue. The description should be more accurate and more specific than your baseline. Hedging language ('I believe,' 'I'm not certain') should be reduced or gone.
- Ask Claude the same question. Compare to ChatGPT's answer. They should now largely agree on your basic facts.
- Search your venue name on Google. Your knowledge panel should show the correct name, address, phone, and hours. At least one upcoming event should appear if you've added GBP events.
- Search '[your venue] upcoming events' on Bing. Your Bandsintown shows should appear here if your Bandsintown Pro profile is current.
- Ask Perplexity: 'What events does [venue] have coming up?' Perplexity searches live — if your events appear here, your event data pipeline is working.
Ongoing Audit Tracker
NAP accuracy degrades over time. Run this audit every six months, or any time you change your phone number, address, or hours. Use this tracker to note when each platform was last checked.
| Platform | Last Audited | Last Updated | Notes |
|---|---|---|---|
| Google Business Profile | |||
| Apple Business Profile | |||
| Yelp | |||
| Bing Places | |||
| Facebook Business Page | |||
| Bandsintown Pro | |||
| TripAdvisor | |||
| Eventbrite | |||
| Songkick | |||
| Citation Scan (Moz Local) | |||
| Your Website About Page |
Additional Resources
This guide is part of the "Finding Your Venue in the AI Era" blog series published by JAM Agency.
For deeper reading, check out The AI Citation Problem: Why Consistency Matters Across the Web More Than Ever and How to Build a Digital Presence AI Trusts.
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