Step 1 of 4 Business Information Business Name Contact Name Contact Email Contact Phone Venue Type Select one Concert Venue Comedy Club Performing Arts Venue Stadium / Arena Club / Nightlife Venue Restaurant / Bar with Events Wedding / Event Venue Festival / Promoter Other Other Venue Type How do you typically think about marketing budget? Select one Per event / show Per month It varies significantly Not sure Typical Marketing Budget Per Event / Show Select one Under $500 $500–$1,500 $1,500–$3,000 $3,000–$5,000 $5,000–$10,000 $10,000–$20,000 $20,000+ Typical Monthly Marketing Budget Select one Under $1,500 $1,500–$3,000 $3,000–$5,000 $5,000–$10,000 $10,000–$20,000 $20,000–$50,000 $50,000+ If it varies, what best describes your typical budget pattern? Select one Mostly smaller events Mix of small and large events Mostly mid-size events Mostly large events / campaigns Not sure Events Per Month Select one 1–4 events 5–10 events 10–20 events 20+ events Next Marketing Activity Channels Used Google Ads Facebook / Instagram Ads TikTok Ads Organic Social Media Email Marketing SEO / Google Business Profile Ticketing & Event Discovery Platforms (Eventbrite, Bandsintown, etc.) Influencers / Local Partnerships SMS / Text Marketing Traditional Media None or Very Minimal Marketing Typical Google Ads Spend (direct to Google) Select one We don’t run Google Ads Under $500/mo $500–$1,500/mo $1,500–$3,000/mo $3,000–$5,000/mo $5,000–$10,000/mo $10,000+/mo Typical Meta Ads Spend (direct to Facebook/Instagram) Select one We don’t run Meta Ads Under $500/mo $500–$1,500/mo $1,500–$3,000/mo $3,000–$5,000/mo $5,000–$10,000/mo $10,000+/mo Social Posting Frequency Select one Rarely or Never A few times per month About once per week Multiple times per week Daily or near-daily Email List Size Select one No email list Under 500 500–2,000 2,000–5,000 5,000+ Back Next Performance & Reporting Marketing Performance and Reporting Select one We do not track or review marketing performance We have some data, but do not regularly review it We review performance, but it is not always clear what is working We clearly understand what drives ticket sales and bookings Tools Used Google Analytics (GA4) Google Ads Conversion Tracking Meta Pixel CRM Email Platform SMS Platform Ticketing Platform Call Tracking Dashboard / Reporting Tool None Website Platform Select one WordPress Squarespace Wix Shopify Custom-built site Other Not sure How confident are you that your website performs well? Select one Yes, it converts well Not sure No, I do not think it performs well How clearly do you know what drives ticket sales or bookings? Select one We clearly know what drives ticket sales/bookings We have some idea, but not fully clear We do not know what drives results Back Next Experience How many marketing agencies have you worked with recently? Select one None 1–2 agencies 3 or more agencies Biggest Marketing Frustration Internal Team Resources Social Media Manager Web Developer Graphic Designer Marketing Manager No Internal Support What are you hoping to get from this audit? Likely Next Step Select one We’ll implement this ourselves We are looking to hire help Not sure yet Back Submit Survey
