Blog

The Same Day Two Very Different Things Happened in AI…and Almost Nobody Noticed

Google Quietly Admitted Your Search Data Has Been Wrong for Nearly a Year. Here’s What That Actually Means.

NIVA Attendees: Your Post-Conference Punch List

Everything from the NIVA AI Amplified panel in one numbered action list, tiered by bandwidth. Open this at your desk and start at step one.

We’ll Be at the NIVA 2026 Conference. Here’s What We’re Going to Say.

A preview of the AI Amplified panel at the NIVA 2026 Conference, covering discovery, crawlability, and what independent venues can actually do about AI search at every bandwidth level.

Deep Dive: Writing Event Content That Gets Cited, Not Just Indexed

Indexed means AI knows you exist. Cited means AI recommends you. Here’s how to write venue and event content that earns the second, not just the first.

Deep Dive: How to Build a Digital Presence AI Trusts

Getting AI to read your site is step one. Getting AI to trust what it reads and recommend your venue with confidence is a different story. Here’s how to do it.

Deep Dive: Website Visibility, AI Crawlers, and the Event Calendar Problem Every Venue Should Know

Website visibility is no longer just a Google problem. AI crawlers have different rules, and the platform your site is built on may be blocking them. We’ll cover the diagnostic process, platform-by-platform fixes, and the event calendar problem specifically.

What I’m Watching in AI Search: Google AI Mode, Preferred Sources, and the Bing Question

Honest uncertainty from someone researching this daily. Here’s what I’m still watching in AI search and why confident predictions about it should make you suspicious.

Your Email List Is the Only Marketing Audience You Actually Own

Social algorithms change. Email doesn’t. Here’s why owned channels matter more as AI reshapes discovery, and what a basic email infrastructure looks like for a venue.

AI Tools Your Team Can Use This Week (Without a Tech Background)

Not every AI recommendation requires a developer, a new platform, or a budget you don’t have. Here’s where to start if you have twenty minutes and a healthy amount of skepticism.

The Live Nation Lawsuit Verdict: What Independent Venues Should Be Watching Next

The Live Nation lawsuit ended with a federal jury finding that Live Nation and Ticketmaster illegally maintained a monopoly. The story is still unfolding. Here’s what actually happened and why it matters for independent venues.

Marketing Is the #1 Challenge for Independent Venues. It Doesn’t Have to Stay That Way.

Independent venues are structurally disadvantaged in marketing with variable events, small teams, tight budgets, and a landscape that keeps changing. But the AI search transition actually addresses some of those disadvantages. Here’s why this moment is different.

How to Challenge Your Marketing Agency on Monthly Reports

There’s a version of marketing agency accountability that protects your business. There’s another that burns it down. Here’s how to tell the difference.

Google Ads Is Probably Losing You Money. Here’s What to Do About It.

Most Google Ads campaigns for venues are structured to benefit the platform, not the venue. Here’s what’s actually happening and how to fix it.

Zero Click Searches Hit 60%. Here’s How Venues Stay Visible.

Zero click searches aren’t new. But what AI is doing to that number is, and the response strategy is different than most people think.

More Ways to Show Up: The Platforms Actually Feeding AI Your Event Data

Bandsintown, Google Events, Eventbrite, Songkick: here’s which platforms are actually feeding AI your show data and which ones aren’t doing what you think.

The AI Citation Problem: Why Consistency Across the Web Matters More Than Ever

AI doesn’t just read your website. It reads everything anyone has ever written about you. Here’s why that matters, and what to do when it gets your venue wrong.

Schema Markup: What It Is, Whether Your Venue Has It, and Why AI Cares

Some venues have it, some have a broken version, and some need a new site before it’s even worth discussing. Here’s how to find out where you stand.

Local Search Changed. Is Your Venue Ready?

Your Google Business Profile is still one of the most powerful tools you have. It’s just not showing up where you think it is anymore.

Is Your Squarespace Site Invisible to AI? Maybe.

Squarespace, Wix, and most website builders block or limit AI crawlers by default. Here’s how to check if your venue site has this problem.

Fans Are Using AI to Find Their Next Show. Does Your Venue Rank?

The discovery journey has changed. Fans are asking ChatGPT and Google AI to recommend venues. We walk through the new discovery journey and what it means for your visibility.

Google AI Mode Isn’t the Future. It’s What Search Became Last Month.

Everyone’s been warning venues about AI for two years. Here’s what actually changed and why the timing matters more than the trend.

Why JAM Agency Exists

The way people find venues is changing at the infrastructure level. We built JAM because most independent operators deserve a real answer to what that means for them.

Finding Your Venue in the AI Era

A series where we write about the thing most venue operators don’t have time to research but probably should: how AI-powered search is changing the way people discover venues and what to do about it.

Let’s figure them out together.