Marketing for Events & Venues

Packages

SOUND CHECK

INTRODUCTORY AUDIT

Before launching or scaling your marketing program, begin with an introductory audit that uncovers opportunities, inefficiencies, and growth potential.

Choose from one of three options starting at $600.

If you decide to move forward, the audit fees are credited towards your first month of services. 

LET'S JAM

MONTHLY RETAINERS

Marketing isn’t one-size-fits-all. JAM offers flexible packages that are designed to meet you where you are, whether you need clarity, strategy, or full execution.

Based on your audit findings, the JAM team will recommend the package that best suits your goals

Monthly retainers are available starting at just $2,500 per month.  

ROCK & ROLL

ADS MANAGEMENT

Drive visibility, traffic, and (most importantly) conversions. JAM provides a variety of paid ads management services that hit the right audience at the right time.

Led by a Google certified partner, we turn your momentum into real results.

Audit an existing campaign, build an ads account from the ground up, or retain hands-on expertise.

SPOTLIGHT / BACKSTAGE

Introductory Audit

Every engagement starts with a sound check, an audit that tells you exactly where you stand. From there, choose the path that fits your goals, timeline, and team. Audit fees are credited towards your first month of services.

SPOTLIGHT

$600

A budget-friendly diagnostic using publicly available information. No system access required. Quick, honest, and actionable.

✔️ Website performance

✔️ Organic keywords & positioning

✔️ High-level paid search analysis

✔️ Competitor landscape review

✔️ Spotlight audit report card

✔️ Summary & recommendations

➖ Website UX review

➖ Conversion path review

➖ Social media analysis

➖ Email marketing health

BACKSTAGE

$2,500

Deep dive audit with backend access and actionable roadmap into what’s working, what’s not, and what’s costing you money.

✔️ Website performance

✔️ Organic keywords & positioning

✔️ High-level paid search analysis 

✔️ Competitor landscape review

✔️ Website UX review

✔️ Conversion path review

✔️ Social media analytics

✔️ Email marketing health review

✔️ Backstage Audit Report

✔️ Summary & recommendations

DESTINATION

$1,500

A full picture of where your venue's website stands in the AI era, plus a scored action plan for exactly what to fix, add, or rebuild next.

✔️ Deep page-by-page site crawl

✔️ AI engine visibility check

✔️ Platform visibility audit

✔️ Google's agentic booking layer test

✔️ Scored 6-category assessment

✔️ Prioritized action plan

✔️ 30-minute findings call

PACKAGES

Monthly Retainers

Marketing isn’t one-size-fits-all. JAM offers flexible packages that are designed to meet you where you are, whether you need clarity, strategy, or full execution.

OPENING ACT

$2,500

Foundation-level strategy and planning for venues ready to get organized and start growing right away.

✔️ Website UX review

✔️ Keyword & position tracking

✔️ AIO Visibility snapshot

✔️ Social media planning

✔️ Email campaign strategy

✔️ Core website page
     optimization

➖ On-page SEO analysis

➖ AI-search engine tracking

➖ Event content strategy

➖ Analytics & reporting

➖ Monthly marketing strategy

➖ Dedicated account rep

➖ Hands-on support

HEADLINER

$5,000

JAM's most popular package offers a solution for every angle of marketing, from your website to behind the scenes.

✔️ Website UX review

✔️ Keyword & position tracking

✔️ AIO Visibility snapshot

✔️ Social media planning

✔️ Email campaign strategy

✔️ Core website page
     optimization

✔️ On-page SEO analysis

✔️ AI-search engine tracking

✔️ Email campaign strategy

✔️ Analytics & reporting

➖ Monthly marketing strategy

➖ Dedicated account rep

➖ Hands-on support

ENCORE

$10,000

Everything JAM offers - a dedicated rep, full hands-on execution, and monthly strategy session built to scale.

✔️ Website UX review

✔️ Keyword & position tracking

✔️ AIO Visibility snapshot

✔️ Social media planning

✔️ Email campaign strategy

✔️ Core website page
     optimization

✔️ On-page SEO analysis

✔️ AI-search engine tracking

✔️ Email campaign strategy

✔️ Analytics & reporting

✔️ Monthly marketing strategy

✔️ Dedicated account rep

✔️ Hands-on support

ADDITIONAL SERVICES

Paid Ads Management

Drive visibility, traffic, and conversions. JAM provides paid ads management services that hit the right audience at the right time, and turns momentum into real results.

TUNE UP AUDIT

$750+

Deep-dive audit into your existing Google ads account to shine a light on what’s working and what’s not.
(Price may vary depending on account complexity.)

✔️ Account settings &
     architecture

✔️ Technical settings & Google
     Tag Manager set up

✔️ Conversion tracking

✔️ Ads, keywords & landing
     pages

✔️ Budget & spend

✔️ Competitor landscape

✔️ Change history

✔️ Campaign types

✔️ Best practices

AMPLIFY

$2,500+

Complete Google ads account set up or existing account overhaul ensuring strong performance from day one.
(Price may vary depending on account complexity.)

✔️ Google Ads account set up
     or repair

✔️ Keyword research &
     campaign architecture

✔️ Ad copy development

✔️ Landing page build and/or
     optimization

✔️ Budget forecasting

✔️ Competitor research &
     analysis

✔️ Launch of 1 evergreen
     campaign

✔️ Initial optimization period

✔️ Conversion tracking set up

IGNITE

$1,500+

Hands-on management by a Google certified partner and reporting of live campaigns to deliver ongoing results.
(Management fees vary depending on ad spend.)

✔️ Account oversight &
     management

✔️ Ongoing campaign
     optimizations

✔️ Data analysis

✔️ Landing page & asset
     management

✔️ Results monitoring

✔️ Conversion tracking

✔️ Campaign performance
     dashboard

✔️ Strategy & support

✔️ Dedicated account rep

A note on Ignite pricing. Ads-only client pricing is a flat fee that is tiered depending on your level of ad spend. Clients not on a JAM retainer carry a slightly higher base fee, which ensures your account receives the same level of dedicated, senior-level attention as our full-service clients.

Contact our team for a custom quote.

READY TO GET STARTED?

EVERY GREAT SHOW STARTS

WITH A SOUND CHECK.

In addition to the services offered above, JAM has the ability to scope one-off projects. If you already know what you need or have questions before committing to an audit, please contact us!